Digi Marketer Inc.
My company. Automation systems for small and local businesses — the reporting, the monitoring, the follow-ups, the posting. This is the main thing.
Hi, I'm Sami.
I build AI systems for small businesses from Ottawa — and I work with people across Canada, the US, and anywhere a video call reaches.
Photo coming soon
Ottawa, Ontario. Working with businesses across Canada, the US, and remotely.
How I got here
I didn't come to this from a computer science degree. I came to it from running my own businesses and getting tired of the same jobs eating my week — the reports, the follow-ups, the checking of things that hadn't changed since the last time I checked them.
Selling on Amazon is what really did it. Amazon punishes you quickly for doing things by hand. There's too much data, it changes too fast, and if you're only looking at it once a week you're already behind. So I started building things to watch it for me. Small things at first — a check here, a summary there.
Then the same problem showed up in the local SEO work I was doing for clients. Every month, the same pull-compare-write-send cycle. So I built that too. And once it was running, I realised the thing I'd built wasn't really about SEO or about Amazon. It was a shape:something happens on a schedule, information gets gathered, a decision gets made, and a human gets the final say.
That shape fits almost every small business. It's why I can sit down with a dentist and a plumber and a coach in the same week and have basically the same useful conversation.
Then people started asking me to build the same for them. That's the whole origin story, and I think it's why I'm decent at explaining this stuff — I learned it as a business owner trying to get my evenings back, not as an engineer who found a clever tool.
What I'm actually doing all week
People ask whether this is a side thing. It isn't — but it also isn't the only thing, and the other pieces are what keep the advice honest.
PromptDuel
A Chrome extension I designed, built and shipped myself. It rewrites your prompt in one click and puts several AIs head to head. Free to start.
Have a look →Selling on Amazon
I run my own product brands and manage the advertising behind them. It's where a lot of my automation instinct came from — Amazon punishes you fast for doing things by hand.
Local SEO for clients
Monthly map-ranking work for local businesses. The reporting behind it runs automatically, which is how I know the pattern works outside a demo.
Writing
Plain-English pieces about what automation actually costs and what's worth building. No hype, no course at the end.
Have a look →How I work
Five things I've decided about how this goes. They're the reason people stay, and occasionally the reason someone decides I'm not for them — which is also fine.
You should never feel stupid talking to me
If I use a word you don't know, that's my mistake, not yours. Say so and I'll say it again properly. I've sat on the other side of enough sales calls full of jargon to know exactly how that feels, and how much it makes you want to leave.
I'll show you before I sell you
Nobody should spend money on something they haven't seen work. I build a small working piece first, run it on your real situation, and let it argue its own case. If it doesn't convince you, we stop — and you've spent nothing.
I'll tell you when not to hire me
Some jobs aren't worth automating. They're too rare, too messy, or they'd cost more to build than they'd ever save. I say so. It costs me work and it's the reason people come back and send other people.
You keep the final say
Nothing goes out with your name on it without you being able to stop it. Every system I build has an approval step where it matters. Automation should remove the boring part, not your judgement.
Boring is the goal
Good automation is dull. It runs, it tells you it ran, and you forget it exists. If you have to check on it every day, I've built you a second job instead of taking one away.
I'm a good fit if…
- You run a small or local business and something in your week should be automatic.
- You'd rather be shown something working than read a strategy deck.
- You don't consider yourself technical and you're slightly braced for being patronised.
- You want one thing built properly before anyone talks about the next one.
- You want to keep the final say on anything that goes out in your name.
I'm the wrong person if…
- You want a strategy document and no implementation.
- You want everything automated at once, in one big project.
- You're after the cheapest possible quote rather than something that still works next year.
- You want AI to replace your team rather than take the repetitive work off them.
- You need it to make decisions no human ever checks.
Come and tell me what's eating your week
Thirty minutes, free, no pitch. Worst case you leave knowing exactly which job to fix and whether it's worth paying anyone to do it.
Book a free consultationIt's free, and I'll tell you if you don't need me.